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Campaign for a trial of Amazon's prime now one-hour grocery delivery service in Manhattan
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Postcards that targeted specific zip codes
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Morning mail infused with the smell of fresh bread announcing the start of Amazon fresh food deliveries in their area
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A follow up mailer where you could order fresh food by just scanning your phone over the images
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A die-cut mailer announcing Amazon now delivered BBQ food
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A teaser postcard you could peel to see who was about to start food deliveries
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